Success in the App Marketplace: Part I
Do any of these sound familiar? How many app downloads should I expect once our app launches? How many downloads is considered...
Featured
15th May2012
11th May2012
The war over your phone is passé. Your living room is the real battle
While the battle for mobile market share grabs the headlines, living rooms are fast become the real front line in the war over consumers’ digital lives. From...
04th Apr2012
Retail Trend Watch: Retailers as Publishers
The online world for apparel retailers has become even more complex. While many companies struggle with the basics of selling merchandise online, leading retailers are expanding the...
29th Feb2012
Will mobile payments spell the end of credit cards?
Talking about credit card interchange (aka, “merchant” or “swipe”) fees might draw a blank look from the average man on the street, but they have a profound...
08th Feb2012
Why companies can’t reach the right people at the right time, in the right way
What prevents companies’ digital strategies from reaching the right people, at the right time, in the right ways? We know that digital has the ability to transform...
24th Jan2012
Welcome to the A-List, Razorfish
Well, we are certainly proud about our work, but it never hurts to receive industry recognition. For the first time in Razorfish history, Ad Age has included...
10th Jan2012
Forum: Role of strategy in a creative agency (Part 2)
Clients come to Razorfish with a pretty clear mandate: design and build superior digital experiences. What they miss however is that any effective user experience will touch...
21st Dec2011
2011: The year e-Commerce goes mainstream?
The news has been good for e-Commerce. Headlines such as Cyber Monday reaching a record $6B, followed by $24.6B spent with online retailers since November 1st have...
19th Dec2011
Forum: What role does Strategy play in a creative agency? (Pt. 1)
Whereas “strategy” is often a dispersed responsibility within the different functions (e.g., Design, UX, Client Engagement, etc.) of most creative agencies, Razorfish is unique in that Strategy...
07th Dec2011
Organizing for Digital Success
Featured in Razorfish’s Outlook Report, Vol. 10 Deep down, even digital agencies know that it takes more than a few flashy new experiences to build real, long-term...
