A 244-year-old startup
Encyclopedia Britannica, 18 years ago, recognized a change in the reference industry – the introduction of the internet and specifically the popular adoption of Wikipedia. Unlike Barnes...
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31st Jan2013
10th Oct2012
Apple Maps: little data, big problems
Mapplegate, cartastrophe, mapocalypse. Whatever you call it, reaction to Apple’s iPhone 5 introduction found the company uncharacteristically bruised. The story is well-reported: Apple dumped Google Maps and...
15th Aug2012
5 takeaways from Internet Retailer 2012
In June, I spent 3 days at Chicago’s McCormick Center for Internet Retailer 2012. This event attracted over 8,600 participants from e-commerce players big and small, technology...
15th Aug2012
Marketing in Digital Time
So you now have the right leadership, right incentives, and doing the right things with your digital content – what’s next? What’s next is the transformation of...
10th Aug2012
Are females better customers?
“When I shop, the world gets better, and the world is better, but then it’s not, and I need to do it again.” – Sophie Kinsella, author...
18th Jul2012
![Image by USN [Public domain], via Wikimedia Commons](http://strategy.razorfish.com/wp-content/uploads/2012/07/1024px-Rocket-assisted_take-off_of_TBF_c1943-e1342649106944-300x136.jpg "1024px-Rocket-assisted_take-off_of_TBF_c1943")
Taking off: Getting a digital strategy launched
A client came to us contemplating their third attempt to launch a digital customer experience strategy. On two prior occasions, a well-crafted strategy had been poised for...
26th Jun2012
The Rise of the Techie Toddler
“Could we move this along? I got Hong Kong on the line and I need to move these German Bunds before the markets in Dusseldorf close, hmmm,...
20th Jun2012
Razorfish on Mashable: Using Digital to Combat Showrooming
While it might seem that digital is out to eat brick-and-mortar’s lunch, Shannon Denton, President of Central Region Razorfish, suggests an alternative approach in this Mashable op-ed:...
15th Jun2012
Ah, the Millenial Generation…
Ah, the Millennial Generation… Digital natives. Diverse. Confident. Self-expressive. Much has been written about this generation and their characteristics. Due to their sheer size (they are larger...
15th May2012
Success in the App Marketplace: Part I
Do any of these sound familiar? How many app downloads should I expect once our app launches? How many downloads is considered...
